It's an interesting fact that the luxurious off-roading which is so popular today starts from a Willys Jeep with a centrally-mounted steering wheel and agricultural usage. This Land Rover Series art print by Joel Clark tells the beautiful story of a genuine British icon.

This Land Rover Series art print is all about postwar Britain

WWII is over and the demand for luxury cars on the British islands is very low. This creates a huge opportunity for the Rover Company whose chief designer back then is Maurice Wilks. He comes up with a plan for a light vehicle that serves both as a personal car and an agricultural tractor - something like the Unimog of post-war Germany. Land Rover Series I is among the very first signs of postwar recovery in England and it leaves its mark on the automotive world in a pretty unexpected way.

Land Rover-Series I

Agriculture meets luxury

The production of the Land Rover Series starts in 1948. Originally a 1.6-litre petrol engine producing 51 hp powers the vehicle. It relies on an unusual 4WD system with a freewheel unit which disengages the front axle from the manual transmission on the overrun, allowing a form of permanent 4WD. It is a basic vehicle with door tops and roof as major entries within the options list. The lights behind the front grille are a sign of the vehicle's initial design because. After 1950, they work without the interference of a meshwork.

The car is built as 2 and 4-door off-road vehicle and a 2-door pickup. Soon after its launch, the demand for a more luxurious version is noticeable. In 1949 Rover introduces the Station Wagon option. The Tickford company, a coachbuilder famous with their work with Rolls Royce and Lagond, builds the body of the car. The leather seats, the heating, and the wooden body are expensive and the car goes to the private cars category. This is heavily taxed back in the day.

What is special about this Land Rover Series art print by Joel Clark is the hand-cut vinyl technique. You can purchase this piece of automotive art now at Simply Petrol marketplace - size and paper are upon your liking.

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Care

Print comes rolled in a cardboard tube with caps on each side. We leave up to 2 inches depending on the size to each side to allow for future framing and matting, if desired or help your artwork “breath” and “glance”. Hang or store ideally at a relative humidity of 35 to 65, between 10 and 30” C (50 - 86F). We guarantee a gallery quality print which will not fade, or yellow even facing direct sunlight and will remain light resistant for up to a century.